Jennifer Keltner to Lead Martingale

For Immediate Release:

Contact: Karen Johnson, Director of Sales and Marketing, Martingale
(425) 368-1387

Jennifer Keltner to Lead Martingale

Bothell, Washington, April 3, 2014—Martingale has announced that Jennifer Keltner will join the company as Publisher and Chief Visionary Officer April 16, 2014.

"We are thrilled to have Jennifer taking the helm," said Karen Johnson, Martingale's Director of Sales and Marketing. "We are poised for an exciting future at Martingale."

Jennifer Keltner, Martingale's new Publisher and Chief Visionary Officer

A 30-year veteran of the publishing industry, Keltner brings to Martingale vast experience in editorial, management and marketing. In her position as Crafts Group Content Chief at Meredith Corp., Keltner oversaw an expansive quilting and crafting media group, including magazines "American Patchwork & Quilting," "Quilt Sampler" and "Quilts and More," websites and, the annual book "Quilt Lovers' Favorites," as well as calendars and special newsstand issues. Under Keltner's direction, the first-ever charitable "Quilt for a Cure Quilt Block Challenge" raised $100,000 for breast cancer research.

With a bachelor's degree in journalism from the University of Nebraska at Lincoln, Keltner began her career with the "Kansas City Star," where she spent a decade in advertising sales. Her interest in crafting, quilting and sewing brought her into the world of magazine publishing. She joined Meredith Corp. in 2000 as Editor and Project Manager of the "Better Homes & Gardens Complete Guide to Quilting" book and served as Senior Editor of "American Patchwork & Quilting" until 2006.

Martingale's President and Chief Executive Officer Tom Wierzbicki is leaving Martingale after more than 11 years with the company. His 30-year career in the publishing industry has included stints with Meredith Corp., HP Books and Time Inc. Wierzbicki is relocating to the upper Midwest to be closer to family and make the transition to a new career opportunity.

About Martingale

Martingale is an independent publishing company known for quality how-to quilting, knitting, crochet and craft books with beautiful photographs and step-by-step instructions. The company has sold more than 20 million books during its 38 years of publishing. Quilting books are published under the Martingale imprint That Patchwork Place®, a name recognized by quilters around the world as an industry leader.